CPL Debuts League Identity and Inaugural Branding

TORONTO, Ontario. April 27 (CPL) – The Canadian Premier League (CPL), Canada’s highly-anticipated professional men’s soccer league set to debut in Spring 2019, revealed today the league’s first emblem, visual identity and brand positioning.

Today’s league identity reveal kicks off a series of milestone announcements planned over the coming weeks – including officially naming CPL’s founding clubs for its inaugural season.

“The story of the Canadian Premier League begins today –  and it starts with a coast-to-coast narrative that gives hope and a destination to the next generation of soccer players, coaches and supporters across this great country,” said David Clanachan, CPL Commissioner. “We are all so incredibly proud to share a vision and identity for our league and look forward to revealing key details on the founding clubs hitting the pitch for our inaugural 2019 season.”

Canadian Premier League debuted a powerful new manifesto video that passionately outlines why Canada is ready for a premier soccer league of its own. The 90 second video showcases the authentic emotion of real Canadians who will be impacted by a professional soccer league for Canadians. This includes future players, club supporters, industry champions and Canadian Men’s National Team Head Coach, John Herdman.

CPL worked with integrated marketing agency J. Walter Thompson Canada on all elements of the brand. Supporter groups across the country have played a meaningful and active role through every step of the creative process to accurately deliver on what soccer means to Canadians.

FInd out more on CanPL.ca.

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